Experience

NOV 2021 - FEB 2024 

Tru Fragrance & Beauty New York, NY

Art Director

Led the conceptualization and execution of digital, social, and photo creative for Undone Beauty and Le Monde Gourmand. 

Plan, produce, and art direct monthly photoshoots for product launches and social media content. Managing every part of the process from setting timelines, on-set direction, photo retouching, and handoff. 

Designed monthly email newsletters and templates, employing innovative design techniques to increase engagement and drive conversion rates.

Developed new creative processes and strategies for monthly marketing creative requests, photoshoots, and social media content.

Outsourced and managed freelance creative resources. Including: copywriters, photographers, videographers, models, retouchers. 

Storyboarded, outsourced talent, and art directed branded video content. 

Managed, onboarded, and mentored Junior talent on the team.

JULY 2021-PRESENT 

Kikis Corner Vintage Shop. Blauvelt, NY

Owner

Source all products sold on Kikis Corner Online shop.

Own all creative assets including: Shooting photography, writing social captions and product listings, managing website and social channels.

2013-PRESENT

Freelance

Designer + Art Director

Work with various brands to create digital and print designs. 

Consulted and help develop new processes for ads, email, and photoshoots.